Big changes are happening in my world right now. Shifts so big that they have the potential to fundamentally alter my trajectory as an entrepreneur.

It all feels so monumental that it makes my heart swell with gratitude and my brain churn with ideas.

And while it’s exhilarating—it’s also intense. Overwhelmingly exciting, exhausting, and terrifying.

In short, it is stressful AF.

And I don’t mean to be obtuse. I hate it when people talk about “big opportunities” in the abstract. It sounds so damn pretentious. And I don’t mean to do that to you.

I promise I’ll share more about these changes in the coming weeks. But in the meantime, I need to talk about what it’s like to be living with the cognitive dissonance of excitement for something good and overwhelm over the logistical challenges and stress of it all.

Last week, I was on a call with a few close friends—fellow consultants I deeply trust—and we were doing what we often do: processing, supporting, venting.

At one point, I started sharing how wracked with anxiety I was. I felt guilty for venting about something that is undeniably positive, but I also couldn’t escape the fact that navigating it all was crushing.

How it felt like there was this impossible mountain of decisions to make and things to do—all immediately, all at once.

I said something like, "What would help me most is time. Space. Breathing room to find clarity. But that's the one thing I don't have."

One of my friends—someone I love for how lovingly she calls me on my own bullshit—stopped me.

She said, "Kasey, imagine it wasn’t you saying all of this. Imagine it was a friend. Or a client. What would you tell her to do?"

Instantly, my body responded.

I took a deep breath. My nervous system settled. And I realized:

I was caught in the same trap I see my clients fall into all the time.

I was treating everything like an emergency. I was carrying deadlines and expectations like boulders strapped to my back—without ever questioning whether they were real.

Yes, there were pressures. Yes, people were pushing.

But I was the one turning pressure into panic. 
I was the one choosing to internalize it all. 
I was the one deciding I couldn’t have the space I desperately needed.

And the truth is: I was wrong.

Urgency is a Liar

In entrepreneurship, we talk a lot about urgency. We’re sold it as a virtue: hustle harder, move faster, strike while the iron's hot.

But what I’ve learned—and what I'm learning again right now—is this:

Urgency often lies.

The pressure we feel isn’t always real. The deadlines aren’t always fixed. The consequences we fear aren’t always inevitable.

And more importantly?

When urgency drives every decision, we don’t just move faster—we move worse.

We chase opportunities that aren’t aligned. We say yes to deals we should walk away from. We build businesses that don’t actually fit the life we want.

All because we were too panicked to pause.

So if you’re in that space right now—where everything feels urgent, overwhelming, heavy—here’s my invitation:

Slow down. Not later. Not once you’ve "earned it." Now.

Because slowing down isn’t weakness. It’s strategy.

Here’s how.

How to Slow Down When Everything Feels Urgent

These aren’t just productivity hacks. They’re tools to help you support your nervous system, reconnect with your vision, and build a business that doesn’t burn you out.

And by the way, this is exactly what I do with Solo CEO clients. When we first start working together, they’re usually panicked about needing to make their business work.

They want to do ALL.THE.THINGS.

But that energy is making them do all the WRONG things.

They’re spinning out.
They’re wasting precious time.
They’re clinging to a scarcity mindset.
And they’re ensuring they stay fully stuck.

Yes, the only way to get unstuck is by taking action. But if you’re flailing…ping-ponging in a million directions, you will stay in the Octupus on Rollerskates mentality.

A lot of action, but no progress, no traction, and no results.

1. Revisit Your Time & Energy Audit

Visibility creates clarity.

If you haven’t used the Time & Energy Audit toolkit yet, now’s the time.

Map where your hours are going. Where your energy is leaking. Where you're taking on things you don’t even want—just because you're scared not to.

This isn’t about shaming yourself. It’s about seeing clearly.

You can’t fix what you’re unwilling to face.

2. Question the Pressure

Not every deadline is real. Not every opportunity is the right one.

Ask yourself:

• What actually has to get done this week?

• Who’s applying the pressure? Is it external…or internal?

• What deadlines are truly fixed—and what deadlines are arbitrary?

• What would happen if I gave myself three more days? A week? A month?

Nine times out of ten, you have more space than you think. You just have to claim it.

3. Call on Future You

When the panic rises, zoom out.

If you haven’t started an active conversation with Future You yet, now is most definitely the time.

Picture the version of you who’s already built the business you want. Who’s already living the life you’re working toward.

Ask her:

• What would you say is urgent?

• What would you say matters most?

• What would you tell me to focus on right now?

Future You is not going to scream "Do it all immediately!"

She’s going to remind you: You’ve got this. You’re not behind. You’re building something bigger than this moment.

And she’ll almost always tell you to slow down, zoom out, and reconnect to the bigger picture before you rush back into the weeds.

4. Listen to What the Overwhelm is Trying to Tell You

Overwhelm isn’t just a productivity problem. It’s a signal.

It’s your nervous system telling you:

• This project isn’t aligned with your truest self.

• This pace is thoroughly unsustainable.

• This pressure isn’t healthy for you.

Sometimes the things you’re scrambling to achieve? They aren’t even the things you really want.

When you’re overwhelmed, don’t just push harder. Pause. Listen. Adjust.

Because you’re not just building a business. You’re building a life.

And you deserve a life that fits you.

Always Remember: Play the Long Game

The number one reason businesses fail?

The founder quits.

Not because they weren’t smart enough.
Not because they didn’t hustle hard enough.
Not because they missed one magical moment.

They quit because they burned themselves out trying to sprint a marathon.

Your number one job is to stay in the game long enough to win it.

That means building a business that supports your nervous system, not one that shatters it.

It means learning to tell the difference between urgency and importance.

It means trusting that slowing down now is what will allow you to speed up later—when it actually matters.

This isn’t about doing less because you’re lazy.

It’s about doing less because you’re strategic. Because you’re wise. Because you’re building something that’s meant to last.

In love and growth,
Kasey

P.S. If you missed the Time & Energy Audit toolkit last week, you can still grab it. It’s free for now and it’s one of the simplest ways to start building a business that feels as good on the inside as it looks on the outside.

I’ve already had 3 Solo CEO members and 2 email subscribers tell me that it has helped them:

• Save 7+ hours in their week

• Immediately get unstuck on a project

• Have the courage to fire a misaligned client

Want more help to evolve from solopreneur to Solo CEO?

1. Want to consistently land $10K+ clients without relying on referrals or working 24/7? 
   Take my FREE 5-day email course, The Solo CEO Launchpad, where I give you the system Solo CEOs use to build high-ticket, repeatable businesses.
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2. Ready to build a high-ticket, scalable business with hands-on support? The Solo CEO Premium Launchpad is my small-group program, where I personally help you craft your premium offer, attract $10K+ clients, and build a repeatable sales system. ​Apply here.
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3. Tired of setting big goals that never stick? 
   The ​Solo CEO Success Planner​ gives you a simple but powerful system to reflect, refocus, and actually follow through—without the overwhelm.

   
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