A few years ago, I hit what I now call my burnout ceiling.

I was at that awkward middle point where my business was working, but it was only working because I was overworking. Every new client felt like a blessing and a burden. I wanted growth, but I was already drowning in the day-to-day.

I believed, that as an entrepreneur, I had two options:

1. Either stay small and keep things simple,

2. Or hire a team and scale into something bigger, messier, and riskier.

I had a team, but hiring them had meant building a business that I hated (and wasn’t good at).

You and I have already talked about how the whole experience fully burned me out.

But it turns out there’s another way.

A smarter way.

A way that more and more Solo CEOs are waking up to.

It’s called leverage.

Most solopreneurs think growth means adding more hours, more people, more platforms, more everything. But that’s not growth—that’s just bloat. And it’s the fastest path to burnout.

Real growth comes from leverage.

And today, one of the most powerful forms of leverage we have access to?

AI.

Now, hold up.

I’m not talking about using AI to replace your brilliance, your creativity, or your secret sauce.

I’m talking about using AI to amplify it.

• To take the heavy lifting off your plate.

• To turn your repeatable processes into replicable systems.

• To speed up the tedious stuff so you can stay in your zone of genius longer.

• To help you organize, simplify, and structure what you already know—faster than ever.

Because here’s the deal:

You don’t become scalable by doing more.

You become scalable by creating assets—intellectual property, processes, content, and systems—that can deliver value without you having to constantly be in the room.

AI helps you build those assets faster.

It helps you think faster, write faster, and analyze faster.

But more importantly? AI helps you refine your positioning, dial in your messaging, and clarify your offers—so you stand out, not blend in.

It’s not about making you less human.

It’s about letting you be more of what makes you uniquely valuable.

So what does real leverage look like for a Solo CEO?

Let’s break it down:

1. Systems over Scrambling

If you’re still manually onboarding every client or rewriting the same deliverables from scratch, it’s time to stop. AI can help you build templates, workflows, and processes that save time and reduce errors—so you’re not constantly reinventing the wheel.

2. Strategy over Hustle

You don’t need to be on every platform, posting 24/7. You need a clear strategy built on insight and intention. Use AI to research, refine, and validate that strategy faster, so your time is spent executing, not second-guessing.

3. Positioning over Popularity

Being everywhere isn’t the goal—being known for something specific is. AI can help you audit your messaging, summarize your past wins, and shape the narrative of your brand in a way that resonates with your ideal clients.

4. Process over Perfection

You don’t need perfect. You need repeatable. And sometimes the best way to get to repeatable is by letting AI help you organize your chaos into something scalable.

Here’s the truth:

Leverage isn’t just for big companies with big teams.

Leverage is for the solopreneur who’s done being the bottleneck in their business.

And if you’re reading this, I know that’s you.

So, here’s your challenge for the week:

What’s one thing you’re doing manually that you could build a system for—with the help of AI?

Seriously. Just one.

Start there.

The smallest change can create the biggest shift.

And if you’re ready to go deeper?

This is where The Solo CEO is headed.

The future of solopreneurship isn’t hustle—it’s high-leverage business design, fueled by smart systems and thoughtful use of AI.

Not to replace you.

To free you.

Because the goal isn’t just revenue.

It’s freedom.

And you deserve both.

In love and growth,
Kasey

P.S. There are some BIG changes coming to The Solo CEO, which means the program is about to get 10x more valuable, but it’s also going to get 2.5x more expensive.

So, if you’ve been sitting on the sidelines wondering if you’re ready, you’ve got about one month before pricing takes a huge jump. Don’t wait. Reply to this email or book time, and let’s talk.

Want more help to evolve from solopreneur to Solo CEO?

1. Want to land your first (or next) $10K+ client without relying on referrals or working 24/7? Get my FREE 5-day email course, ​The Solo CEO Launchpad​, and learn how to build a high-ticket, repeatable business. ​

2. Ready to build a high-ticket, scalable business with hands-on support? The Solo CEO Premium Launchpad is my small-group program, where I personally help you refine your offer, attract $10K+ clients, and build a repeatable sales system. ​Apply here.​

3. Your business won’t outgrow your mindset. Becoming the Solo CEO is my other newsletter, where I share the behind-the-scenes of what it really takes to grow yourself while building a business you love.​