Last week, I shared how leverage—not hustle—is the real secret to growth for solopreneurs.

And so many of you reached out to share the way that concept blew your minds and had you rethinking your approach to business.

So now, I want to go deeper into something that sits at the core of that strategy:

Your energy.

Because here’s the thing no one tells you when you go out on your own:

You don’t just need a business plan. You need an energy strategy.

Because you don’t burn out from working too hard.

You burn out from working too hard on the wrong things.

You might remember when you and I talked about how I learned this the very hard way and it forever changed my business and journey as an entrepreneur.

If you’re spending all your time doing things that drain you—even if they look productive on paper—you’re operating at a fraction of your potential.

This isn’t just about time management. It’s about energy direction.

You’ve probably heard people talk about working in your “zone of genius.” But I want to be super clear: this isn’t just a feel-good concept. It’s a business growth strategy.

When your calendar is full of work that drains you? You’re not just tired. You’re stuck.

• You procrastinate more.

• You second-guess yourself.

• You stop showing up the way you want to.

But when you build your business around the stuff that lights you up—the stuff that feels natural, energizing, and high-impact?

Everything starts to move faster.

More clarity. More creativity. More results.

Let me give you two quick examples.

Over the past few months, I realized I was leaving a lot of money on the table by not managing my inbound DMs on LinkedIn. I wasn’t following up with warm leads. I wasn’t starting new conversations. And every smart person I talked to gave me the same advice: “Just get a system. Use a tool. Block time to knock it out.”

Which made sense. On paper.

Except that I used to be an SDR. I used to lead a team of SDRs. I know exactly how to do this well.

But I still wasn’t doing it.

Why? Because I didn’t want to. On a good day, prospecting lives in my zone of competence. On a bad day? My zone of misery.

And once I gave myself permission to stop trying to force it—and hired someone else to do it who genuinely loves it—it felt like I dropped 20 pounds. My energy came back. My creativity came back. And suddenly, I had more space to focus on what I do best.

And though they are just getting started, I can already tell they will deliver 10x the results that I did or could.

Same thing happened with one of my Solo CEO clients, Kristin.

She’s a brilliant coach who’s been building her business for a couple of years—but she was also holding onto a part-time job that was “only” 20 hours a week.

The problem? It was eating way more than 20 hours’ worth of her energy.

When she finally made the decision to go all-in on her business and quit the job, everything shifted. Her ideas came back. Her confidence returned. Her motivation skyrocketed. She felt like she had access to parts of herself that had been buried under stress.

That’s the power of reclaiming your energy.

I had planned to drop a full Leverage & Energy Toolkit for you today—a super practical, super in-depth guide to help you:

🌟 Audit where your energy is going right now
🌟 Evaluate the impact of every task you’re doing
🌟 Identify what to offload, automate, or systematize
🌟 Start building a weekly rhythm that actually feels good

But I’ll be honest with you…this week got away from me.

I’m working my butt off to build the next phase of The Solo CEO program (psst…it’s gonna be so freaking value packed and life changing) and am meeting with a potentially game-changing strategic partner at their office in the Bay Area today.

So, I don’t want to give you something rushed. This toolkit is shaping up to be one of the most powerful and practical resources I’ve ever created, and I want to make sure it lives up to that.

So I’m still working on it—and it’s coming soon.

In the meantime, here’s your challenge:

Make a list of the 10 things you spend the most time on in your business.

Then ask yourself for each one:

• Does this energize me or deplete me?

• Is this creating real, measurable results?

• Is this in my zone of genius? Do I have to be the one doing it?

That list alone will show you where your next level of growth is hiding.

You don’t scale by doing more. You scale by doing more of what matters.

And then finding ways to stop, outsource, or systematize the rest.

And we’ll get there—together.

The toolkit is coming your way soon. I can’t wait to share it with you.

In love and growth,
Kasey

Want more help to evolve from solopreneur to Solo CEO?

1. Want to land your first (or next) $10K+ client without relying on referrals or working 24/7? Get my FREE 5-day email course, ​The Solo CEO Launchpad​, and learn how to build a high-ticket, repeatable business. ​

2. Ready to build a high-ticket, scalable business with hands-on support? The Solo CEO Premium Launchpad is my small-group program, where I personally help you refine your offer, attract $10K+ clients, and build a repeatable sales system. ​Apply here.​

3. Tired of setting big goals that never stick? The ​Solo CEO Success Planner​ gives you a simple but powerful system to reflect, refocus, and actually follow through—without the overwhelm. ​