Last week, I found myself in one of the most exciting rooms I’ve ever been in.

I was invited to New York by my friend John Barrows — one of the most well-known sales trainers in the world with over 400,000 LinkedIn followers. He had a wild idea.

As an OG sales trainer, John loves the movie Glengarry Glen Ross. We both agree that it’s depressing AF, but it’s a classic about everything NOT to do in sales.

Well, turns out they were bringing the play version back to Broadway with some seriously big-name actors. Bill Burr, Kieran Culkin, and Bob Odenkirk.

So John bought 18 tickets. Then, he invited a group of absolute heavy hitters in the B2B sales world to join him for a whirlwind day of inspiration, connection, and content creation.

I’m talking about people with multi-million dollar businesses. Massive followings. Deep experience with some of the biggest brands in the world.

No joke, even one of the most well-known B2B influencer agents was there…they literally call him the Jerry Maguire of LinkedIn.

We spent only one full day together — seeing the show, having dinner, recording a ton of content, and even delivering a free live training at LinkedIn headquarters.

• It was a blast.

• It was inspiring.

• It was really f*cking cool.

And I almost didn’t go.

Not because of scheduling. Not because of logistics.

Because I didn’t feel like I belonged.

I don’t consider myself a B2B sales expert. I knew I was invited because John’s a friend — but in the back of my mind, I couldn’t shake the feeling that I’d somehow snuck into the room.

That if I went, everyone would find out I wasn’t on their level.

That I wasn’t really supposed to be there.

Now, here’s what’s wild. This is NOT a new feeling for me.

I’ve had this experience so many times before.

• Said yes to the trip.

• Walked into the room.

• Did the big scary thing…

Even though that voice in my head said, “You don’t belong here.”

And every single time?

It turns into a catalyst.

Something shifts. I meet people who become collaborators, clients, or lifelong friends. I leave feeling energized, inspired, and deeply reminded of what I bring to the table.

Hell, you and I have talked about how this is exactly how I felt before I went to Cuba. And that trip led to Beirut. Which led to me starting my business. One small but scary decision was the domino that changed everything for me.

This trip was no different.

By the end of those two days, I wasn’t questioning whether I belonged.

I was reminding myself that I do.

• That I know my shit.

• That I bring something powerful to the rooms I step into.

• That I didn’t sneak in…I was invited.

• And I earned it.

I flew home exhausted but also buzzing with excitement. It reminded me that I’m ready for a BIG FAT LEVELING UP.

In my content, in my business, and in my freaking life.

So, today, I want to talk about fear. And specifically, the kind that shows up right before we do something big.

Because here’s the thing:

The fear that says you’re not ready?

That’s not a red flag.

It’s a compass.

The Fear-As-A-Compass Framework

Here’s how I move through imposter syndrome now — and how I teach my clients to do the same.

Step 1: Notice when fear shows up

That voice that says you’re not ready? It’s not the enemy.

It’s a signal that you’re on the edge of something important. That you’re about to do something that matters to you.

Think about it. How does fear show up in your body?

• As sweaty palms

• As a heart beat racing

• As butterflies in your stomach

What else makes you feel that way?

• Falling in love

• Stepping onto a stage

• Shooting for your dream

What if, next time you feel that fear, you decided to reframe it as anticipation? As excitement? As love?

Step 2: Reflect back on past fear moments

Think of a time when you felt that same kind of fear, self-doubt, or anxiety.

• What did you do?

• What happened after?

• How did it all play out for you?

If you’re anything like me, those moments weren’t dead ends.

They were turning points.

Once you see that pattern, it becomes a hell of a lot easier to trust the fear as part of your process.

Step 3: Get specific about what you’re afraid of

Vague fear is paralyzing.

But, named fear is manageable.

→ “I’m afraid they’ll think I’m not legit enough to be here.”
→ “I’m scared they’ll figure out I’m not that smart.”
→ “I don’t want to be embarrassed.”

Say it out loud. Write it down. Take its power away.

Seriously, I learned to do this when I was going through my divorce, and I’d wake up at 3am in a panic. Once I started writing down my fears, they became less scary. And soon the panic attacks stopped completely.

Step 4: Reframe what the fear means

We’ve been taught that fear = stop.

But what if fear = go?

What if that’s the part of you that knows you’re leveling up — and is just a little freaked out about what that growth might mean?

Truly, I now know that when I feel that fear, I’m on the edge of something big and life-changing. I know that it’s a sign I’m on the right track, and I need to keep going.

And if I haven’t felt the fear in a while, it means I’m playing it too safe, and I’ve stagnated.

Step 5: Take one small, brave step forward

You don’t need to feel 100% confident. You just need to say yes.

• To show up.

• To raise your hand.

• To get on the damn plane.

Because action, even small action, builds self-trust.

This is the work I come back to again and again.

Not just as a business owner.

As a human. As a woman. As a leader.

You don’t “outgrow” imposter syndrome.

You get better at navigating it, at pushing through it.

You get better at recognizing that fear isn’t a problem to solve — it’s a signal to pay attention to.

And you start to realize:

That voice that says, “You don’t belong here”?

Usually shows up, right before you make a big leap forward in your life.

So, if fear is showing up for you right now, I want you to take that seriously.

• Not as a reason to run.

• But as a reason to lean in.

Because you’re probably standing at the edge of something important.

And you’re exactly where you need to be.

In love and growth,
Kasey

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