If you're feeling stuck and not making progress, this one's for you.

I know what you're facing.

• Either you're stuck in the "not getting started" trap

• Or you're stuck in the "not doing enough" trap

But you're just not MAKING IT HAPPEN.

And THAT's OKAY. I've been doing business for over a decade and anyone who says this hasn't happened to them is LYING. We’ve all been there!

What’s important is, “Do you bounce back?”

And that’s what today is about!

Today's Solo CEO skillset newsletter, The 30-Day $10k Client Challenge , is for you to SNAP OUT of the trap and insert MASSIVE MOMENTUM in your business journey.

📌 Save this in your inbox and come back to this whenever you feel yourself sinking back into the traps.

Let’s get started!

Phase 1: Building Foundations (Days 1-5)

Goal: Launch your business with a painful level of clarity

Days 1-2: Get clarity on your positioning

Most consultants try to help everyone and end up helping no one well enough to pay premium prices. So the first job we do is nail your positioning statement.

Get clarity on your "one thing" statement:

I help [X person] who is facing [Y situation] by solving [Z problem] to achieve [A outcome].

We aren't "freelance service providers." We're "transformation specialists." Be painfully specific. Remember– When you try to serve everyone, you serve no one well enough to charge premium prices.

If you want to go deeper, I cover this in detail with 2 examples in this newsletter.

Day 3: Create your Intro Offer

Now, using this clarity, we need to package up your transformation into an "offer" that's clear and irresistible.

For consultants and coaches, I recommend creating an "intro offer"– $3k-$6k assessment.

This offer aims to do 2 things:

• Prove your expertise and build trust

• Give you a trial experience to make sure the client's a fit

All while still providing a LOT of value to the client. This becomes your entry point for premium relationships. This is work you'd normally do at the beginning of any client project, but now you're packaging it as a standalone service.

If you want the complete playbook, I cover this step-by-step in this newsletter

Days 4: Crystallize your Minimum Viable Pipeline

How many sales calls do you actually need to hit $10k/month?

Most consultants have no clue, so they take whatever comes their way.

Next, you'll use the minimum viable pipeline framework to figure out your exact numbers (Offer Price → Average Retention → LTV → Clients needed → Close Rate → Leads Required).

For Minimum Viable Pipeline, check out this newsletter.

Figure out exactly how many sales calls you need per month. This becomes your north star.

Days 5: Build a CRM to track lead flow

You know your offer and your goal. The last step of foundations is to build a CRM for leads.

Create a simple Google Sheet with these columns:

• Prospect Name

• Contact Info

• Source (warm network, LinkedIn, etc.)

• Stage (Initial Contact, Nurturing, Call Booked, Closed)

• Last Contact Date

• Next Follow-up Date

• Notes

You don't need the perfect system. Progress over perfection... always.

Now, with this painful level of clarity, we start playing the game of Lead Gen.

Phase 2: Building Outreach Systems (Days 6-25)

Goal: Start targeted conversations & Book Calls

Days 6-10: Tap into your network and send warm emails

Your network is your goldmine.

Ask yourself 2 questions:

1. Do I know anyone who has problems I solve?

2. Do I know anyone who knows anyone who has a problem I solve?

First ones are prospects. Second ones are strategic partners.

Once you have a list of 20, start reaching out to them with "appreciate your advice" DMs:

For the exact email templates and strategy, check out this newsletter.

Remember– You are only here to HELP your prospects solve problems. You're not selling anything. And they'll thank you for your help once they solve them. So don't hesitate to reach out.

Days 11-25: Start creating targeted content on LinkedIn

I can bet– You'll start booking a few calls through your warm network itself with the DM templates.

After day 10, start creating content on LinkedIn. No need to post everyday. Start with 2-3 times a week. But start with FULL authenticity. No holding back.

• Talk about your story

• Talk about your projects

• And talk about problems you solve.

Write to 1 person– the prospect you want to attract.

Days 11-25: Start targeted conversations with prospects

Remember, content is the START of the job.

As you post content, you'll attract people who resonate. They'll show it by reacting, commenting, checking out your profile. These are all signals of interest.

Start conversations with them: Ask them about their problems, offer them free consultations, and be as helpful as you can. The more value you provide, the more calls you'll book.

Give away the information. They'll come to you for implementation.

Phase 3: Building Sales & Review Systems (Day 26-30)

Pre-requisite: You should have conversations happening

Goal: Start Closing Deals

[Note: If you start conversations earlier, these steps will automatically push forward. Don't wait for day 26, but don't prioritize this over starting conversations]

Day 26: Build your offer doc & Sales Script

When you show up on the call, you are 100% prepared and professional. You know the structure of the call, and when the time comes to talk business... you have your offer ready.

Setup your Sales Script and create an offer doc that makes your offer crystal clear:

• The promise

• The problems we solve

• The outcomes we unlock

• The steps to take

• The timelines

• The involvement required from them

• And finally, the price

Your clarity earns you respect and you never get treated as a freelancer.

Days 27-29: Upskill with sales

After starting conversations and booking calls, the bottleneck moves to sales.

So block off 3 days from your calendar, and immerse yourself into learning about sales.

• Mindset

• Frameworks

• Mistakes you're making

• Tactics you can implement

Consume content and apply to your business right away.

You'll almost immediately book more calls and start closing more deals.

Day 30: Build a Weekly Review System

The point of the game is to stay in the game.

If you fizzle out after the 30-day mark, it was all for nothing. And we don’t want that to happen. We want to build on the momentum.

So build a solid weekly review system.

Block a time on your calendar every week and put in your CEO hours. Ask questions:

• What did I do?

• What went well?

• What didn't go well?

• What's the goal for next week?

• How many leads did I generate?

This weekly discipline is what separates consultants who hit $10k once from those who hit it consistently. Strong habits will help you outlast time.

And then you're GUARANTEED to win.

That's it!

Simple. But not easy.

30 days. Three phases. One systematic approach to building your $10k client machine. (I promise it works.)

But most people will read this, get excited, maybe start day 1... and quit by day 5.

Don't be most people.

Block the time. Do the work. Trust the process.

Your future $10k/month self will thank you.

With love and growth,

Kasey

Whenever you’re ready, here’s how I can help you become a Solo CEO:

1. Want to land your first (or next) $10K+ client—without relying on referrals or working 24/7? Get my FREE 5-day email course, The Solo CEO $10+ client blueprint, and learn how to build a high-ticket, repeatable business. 

2. Ready to see your business with total clarity? My recent workshop recording + workbook suite has earned 5-star reviews, with one participant calling it 'the best training money I've ever spent…worth 10x the $100 investment.’ 
   
   Get the complete system that helps you assess every part of your business and build your 90-day optimization roadmap for just $47 ($50 discount) with code: SOLO50
   

3. Want to pick my brain 24/7? I’ve trained an AI twin on everything I’ve written, said, and taught—so you can ask it anything. Talk to my AI twin here →