Welcome to the 2nd issue of the Solo CEO mindset newsletter!

Today we're going to break down the tricks your mind plays, preventing you from generating premium leads for your business.

And then I'll show you the stupid-simple framework you can use to take action on any sticky problem or juicy goal you've been avoiding.

Let's be real. You know exactly what you need to do to generate leads.

You’ve read the articles. You’ve watched the webinars. You’ve taken the courses.

You know you should be:

• Sending those DMs

• Starting the conversations

• Reaching out to your network

• Following up with warm prospects

And yet…day after day, week after week, your calendar stays empty. Your inbox remains quiet. And that feeling in the pit of your stomach—that mix of dread, shame, and anxiety—grows a little stronger.

So you tell yourself the most convenient story: “I just don’t have time.”

But here’s the truth, and I say this with love:

That’s a lie.

It’s not about time. It never was.

Because if a premium client worth $10,000 emailed you right now saying they wanted to work with you, I bet you’d make the time, wouldn’t you?

What’s really going on is something deeper—something most business “experts” never talk about.

The Two Real Reasons You’re Not Taking Action

After working with hundreds of brilliant coaches and consultants, I’ve identified the two actual barriers that keep even the most talented experts stuck in feast-or-famine cycles:

#1. The Fear You’re Not Naming

That resistance you feel when you sit down to reach out to prospects? It’s not laziness. It’s not poor time management.

It’s fear.

• Fear of rejection (“What if they say no?”)

• Fear of judgment (“What if they think I’m desperate?”)

• Fear of failure (“What if I give it my all and it doesn’t work?”)

• Fear of success (“What if I get more clients than I can handle?”)

• Fear of inadequacy (“What if they ask a question I can’t answer?”)

This fear masquerades as procrastination, as “I’ll do it tomorrow,” as “I just need to research a bit more before I start.”

But until you name it, you can’t tame it.

Take a moment right now. What specifically are you afraid might happen if you started actively pursuing leads today? Write it down. Get specific.

Because here’s what’s fascinating: once named, these fears usually lose about 50% of their power immediately.

#2. The Mountain You’re Trying to Climb in One Leap

The second barrier? You’re making the task too big.

“Generate leads” is not a task. It’s a result.

“Reach out to 5 people who engaged with my last post” – that’s a task.

The problem is that most of us try to tackle mountains when we should be focusing on the very next step. And when the mountain looks too intimidating, we freeze.

The Micro-Action Momentum Method

I want to share a framework that has helped my clients break through these barriers and start filling their pipelines with premium leads:

Step 1: Name the Fear

Get radically honest about what’s really holding you back. Is it:

• Fear of coming across as salesy?

• Fear of being vulnerable?

• Fear of being seen as a failure?

• Fear that you’re not “expert enough”?

Try this: Write down your specific fear, then ask: “What’s the worst that could actually happen?” Then ask: “How likely is that, really?” And finally: “Could I handle it if it did?”

This three-question sequence deflates most fears immediately.

Step 2: Calculate the Cost of Inaction

This is the step most people skip—and it’s often the most powerful.

While we obsess over the potential discomfort of taking action, we rarely consider the guaranteed pain of doing nothing.

Try this: Write down your honest answers to these questions:

• If nothing changes in my lead generation approach, where will my business be in 6 months?

• What opportunities am I missing by staying in my comfort zone?

• What is the financial cost of each month I stay stuck? (Hint: If your goal is $10k/month and you’re at $4k, that’s $6k gone forever, every month)

• What is the emotional cost of continuing to feel this way about my business?

• What dreams and impact am I postponing by not solving this now?

The cost of inaction is almost always far greater than the discomfort of action—but we don’t see it until we write it down.

Step 3: Break It Down to the Ridiculous

Take your lead generation strategy and break it down into steps so small they seem almost laughable.

Don’t say: “Reach out to prospects.” Say: “Open LinkedIn. Look at who commented on my post. Choose one person. Write one sentence saying thanks.”

Try this: Set a timer for 5 minutes. Just 5. And commit to doing only the tiniest first step in that time. When the timer goes off, you can stop if you want to.

But here’s what happens: once you start, the momentum often carries you forward.

Step 4: Build a Micro-Habit Stack

The key to consistent lead generation isn’t motivation or discipline—it’s habit.

Try this: Attach your lead generation micro-action to something you already do daily.

“After I pour my first cup of coffee, I will send one outreach message.” “After I check my email, I will spend 10 minutes on LinkedIn engagement.”

By anchoring the new behavior to an established habit, you bypass the need for motivation entirely.

Step 5: Celebrate Every Win (No Matter How Small)

Your brain needs to associate lead generation with positive feelings, not dread.

Try this: After each micro-action, do a literal celebration. A fist pump. A victory dance. Say “I did it!” out loud.

It sounds silly, but it works because it creates a dopamine hit that your brain starts to crave.

Step 6: Track Your Momentum, Not Just Results

The number of leads or clients is a lagging indicator. What you need to track is your consistent action.

Try this: Create a simple habit tracker. Put an X on the calendar for every day you complete your micro-action. Focus on building a chain of Xs, not on immediate results.

But Wait—Building Habits Is Just Step One

Here’s where most people get it wrong: They start taking action—sending DMs, chatting with prospects, attending networking events—but they never convert that activity into actual business.

This is the critical difference between busy work and business development.

I see it all the time: A client proudly tells me they’ve been “networking like crazy” but hasn’t signed a new client in months. Or they’re creating tons of content but getting zero inquiries.

The missing piece? Strategic intent and continuous iteration.

From Action to Conversion: The Next-Level Framework

Once you’ve established your micro-habits, it’s time to make them strategic:

#1. Every Interaction Needs an Intention

Before any outreach or conversation, ask yourself:

• What specific outcome am I working toward?

• How does this move potential clients closer to working with me?

• What’s my next step if this conversation goes well?

Example: Don’t just say “Thanks for your comment!” Instead, say, “Thanks for your comment on my post about X. That topic is actually central to the work I do with clients like you. Have you been dealing with this challenge for long?”

See the difference? One is pleasant but passive. The other opens a door.

#2. Create a Simple Conversion Path

Map out exactly how you’ll move people from:

First interaction → Value-adding conversation

Value-adding conversation → Discovery call invitation

Discovery call → Offer presentation

This isn’t about being manipulative. It’s about being intentional and clear about the value you provide and how people can access more of it.

#3. Measure What Actually Works

The real magic happens when you start tracking not just your actions, but their effectiveness:

• Which conversation starters get the most meaningful responses?

• What types of prospects are most likely to book calls?

• Which platforms or communities yield the best connections?

Try this: Create a simple spreadsheet with columns for:

• Action taken

• Response received

• Next step completed

• Final outcome

After just 2-3 weeks, patterns will emerge that show you exactly where to focus your energy.

#4. Weekly Strategic Review

Set aside 30 minutes every week to ask:

• What worked this week?

• What didn’t work?

• What one thing will I do differently next week?

This constant iteration—this commitment to getting a little better each week—is what separates those who occasionally land clients from those who build predictable, premium pipelines.

How This Transformed One Solo CEO’s Business

One of my clients, a skilled copywriter, knew exactly what to do to generate leads. He had the strategy. He had the expertise. He had the offers that would transform her clients’ lives and businesses.

But week after week, his “marketing time” would get hijacked by email, client work, or the sudden urgent need to reorganize her Dropbox folders.

When we dug deeper, we discovered his real fear: he was terrified of being seen as “one of those pushy consultants” who are always selling.

So we tackled it head-on:

1. We named the fear: “I’m afraid people will think I’m desperate and pushy.”

2. We broke it down: His first micro-action was just to reply to anyone who commented on his posts with a thoughtful response.

3. We built the habit: He committed to doing this for 10 minutes every morning while drinking his coffee.

But here’s where my client’s story gets interesting—and where most people would have stopped.

After two weeks of consistent action, we reviewed his conversations and noticed something: people were engaging with him, but the conversations weren’t progressing toward business discussions.

So we made one crucial adjustment: we crafted three simple follow-up templates that naturally transitioned from “thanks for your comment” to “this is exactly the challenge I help people solve.”

Then we added one more micro-habit: Every Friday, he’d review that week’s conversations and identify which ones were ready for this next-level engagement.

The result?

Within three weeks, he had booked five discovery calls without ever feeling “salesy.” Two of those became clients, representing $12,000 in new business.

But the most powerful change wasn’t in his bank account—it was in his relationship with lead generation. What was once dread-inducing became almost enjoyable. And because he could see what was working and what wasn’t, he could continuously refine his approach instead of just blindly “networking” or “creating content.”

Your Turn: The 5-Day Micro-Action Challenge

I want to challenge you to try this framework for just 5 days.

Here’s how:

1. Day 1: Identify and write down the specific fear that’s holding you back. Then answer those three questions: What’s the worst that could happen? How likely is it? Could I handle it?

2. Day 2: Choose ONE lead generation activity from my skillset newsletter and break it down into micro-actions that would take 5 minutes or less.

3. Day 3-5: Complete just ONE micro-action each day, attached to a habit you already have. Celebrate immediately after. Track it.
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   But here’s the crucial addition:
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4. Day 5 (Part 2): Spend 15 minutes reviewing what happened with your micro-actions. Did people respond? What did they say? What would be a natural next step to move these conversations toward business discussions?

That’s it. Just 5 days. 5 minutes a day, plus one 15-minute review.

If you’re willing to take this challenge, hit reply and let me know. I’d love to hear what micro-action you’re committing to.

And remember: this isn’t about dramatic overnight success. It’s about building the consistent action that creates inevitable results.

Your business deserves this momentum. And so do you.

In love and growth,
Kasey

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