In Thursday’s newsletter, I helped two seasoned consultants transform their positioning from generic to magnetic.

Both had 10+ years of experience. Both were incredibly skilled at what they do. Both were undercharging and struggling to attract premium clients.

But here's what struck me as I dove into their original positioning and began working on how to improve it:

The problem wasn't their expertise. It was that their expertise had become their prison.

Because here's the brutal truth no one talks about: The deeper your knowledge, the harder it becomes to explain your value simply.

And in a world where clarity converts, complexity kills.

The Clarity Paradox in Expert Positioning

You've probably noticed this pattern:

Some 25-year-old with 2 years of experience can explain exactly who they help and how in one sentence.

Meanwhile, you—with decades of real-world experience—find yourself struggling to capture the full depth of what you do. Your hard-earned expertise feels almost impossible to distill into a simple message.

Here's what makes this fascinating:

Their clarity comes from simplicity.

That newer consultant isn't succeeding despite their limited experience—they're converting because of it. They haven't yet learned all the nuances, exceptions, and complexities that come with deep expertise. Their message is clear precisely because it's uncomplicated.

And there's a powerful lesson here.

You've seen it all. You understand the subtle variations that can make or break results. You've developed sophisticated frameworks that account for dozens of variables.

That depth—that hard-earned wisdom—is your superpower. But only when you learn to wield it with the same clarity as someone who's just beginning.

The Expert's Identity Crisis

Here's what happens when you've been doing something for a long time:

You start to believe that your value lies in showing how much you know.

You think positioning should capture the full scope of your capabilities.

You feel like simplifying your message means you're not being honest about your expertise.

So you create positioning that sounds like this:

• "I help businesses optimize their operational efficiency through strategic process improvement initiatives."

• "I provide comprehensive leadership development solutions for emerging and established professionals."

• "I offer integrated marketing strategies that align with organizational objectives."

Technically accurate and also, completely forgettable.

Meanwhile, your prospects are thinking:

• "What does that actually mean for my business?"

• "Do they understand my specific problem?"

• "How is this different from the 50 other consultants who say similar things?"

The Four Mental Blocks Holding You Back (And How to Crush Them)

Shift 1: Comprehensive = Valuable → Specific = Powerful

Old thinking: I need to show everything I can do so they understand my full value.

New thinking: I need to show one thing I can do better than anyone else.

Your prospects aren't hiring you for your range. They're hiring you for your precision.

The consultant who can solve their exact problem will always beat the consultant who can solve "everything."

Shift 2: Simple = Dumbed Down → Simple = Strategic

Old thinking: If my positioning sounds too simple, people won't respect my expertise.

New thinking: If my positioning is confusing, people won't hire me at all.

True simplicity demonstrates strategic thinking, not a lack of sophistication

The most successful experts learn to communicate complex value in simple terms. Not because they're less smart, but because they understand that communicating clearly matters more than sounding “smart” (whatever that even means).

Shift 3: Narrow = Limiting → Narrow = Magnetic

Old thinking: If I narrow my positioning, I'll miss out on opportunities.

New thinking: If I don't narrow my positioning, I'll be invisible to everyone.

Here's what you're really afraid of: "What if I position myself as the expert in X, but then someone wants to hire me for Y?"

But here's the reality: When you're known for X, people will also hire you for Y, Z, and everything else—at premium rates.

Specificity doesn’t create limitations; it provides valuable context and credibility that generates opportunity.

Every. Damn. Time.

Seriously, I’ve seen this a million times over. When you become laser-sharp in your messaging, doors start opening that you never even knew existed.

Shift 4: Exclusion = Arrogant → Exclusion = Essential

Old thinking: If I say I only work with certain types of clients, I'll sound elitist.

New thinking: If I don't specify who I work with, no one will know if I work with them.

You're not being arrogant when you get specific about your ideal client. You're being helpful.

Because the right client needs to know you're for them. And the wrong client needs to know you're not.

Because the right client needs to know you're for them. And the wrong client needs to know you're not.

This is exactly why I created the $10k Client Blueprint—a free email course that breaks down the exact formula I use to help experts like you find their One Thing and turn it into premium positioning. If you haven't taken it yet, grab it here.

The Liberation of Laser Focus

Your positioning can feel like a cage. The bars built from everything you know you can do. The lock forged from fear of leaving opportunities behind.

But what if your positioning was actually a spotlight?

When you focus on the one transformation your ideal clients desperately need, you don't dim your expertise - you amplify it.

The spotlight illuminates exactly what your dream clients are searching for, drawing them directly to you.

Here's where it gets even better: When you spotlight the outcome rather than the process, you gain extraordinary creative freedom.

Your positioning anchors what you deliver, not how you deliver it.

This laser focus becomes your North Star. It guides not just your messaging, but every business decision you make.

Who you work with.
What opportunities you pursue.
How you structure your offerings.

And here's the real power: When you commit to being known for one specific transformation, you don't lose the ability to do everything else. You gain the authority to charge premium rates for ALL your work.

The Expert's Advantage (Once You Stop Fighting It)

Here's the beautiful irony:

Once you stop trying to communicate all your expertise and start communicating one specific value...your expertise becomes obvious.

When someone hears you speak with crystal clarity about their exact problem, they think: "This person really gets it. They must know what they're talking about."

Your depth of knowledge shows up in your ability to be simple, not in your ability to be comprehensive.

Your Mindset Practice for This Week

Before you work on your positioning (using last week's framework), do this mindset work:

1. Complete this sentence: "I'm afraid that if I narrow my positioning, I will..."

Write down every fear. Get them all out.

2. Ask yourself: "What am I trying to prove with my current positioning?"

Are you trying to prove you're smart? Comprehensive? Worth the investment? Notice what's driving your complexity.

3. Identify your "guru envy": Think of someone with less experience who has clearer positioning. What do you admire about their approach? What do you judge about it?

4. Permission practice: Write yourself a permission slip. "I give myself permission to be known for one thing, even though I can do many things."

The Truth About Expertise

Your years of experience don’t need to feel like a burden to overcome in your positioning. Instead, recognize them for the true gift and hard-won leverage that they are.

But only when you stop trying to fit all that knowledge into one positioning statement.

Your expertise gives you the confidence to be simple. The wisdom to be specific. The judgment to be selective.

Use it.

Because the world doesn't need another expert who can do everything for everyone.

The world needs experts who can solve specific problems for specific people better than anyone else.

That's how you turn expertise into income. Complexity into clarity. Knowledge into positioning that actually converts.

Stop fighting your expertise. Start focusing it.

In love and growth,
Kasey

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