How to Get Clients without Playing the Social Media Lottery

I used to make my living praying to the algorithm gods. And teaching others to do the same.

You might not realize this, but the precursor to The Solo CEO was all about personal branding.

For a couple of years, I led personal branding cohorts—helping entrepreneurs build authority online and turn their content into revenue.

And I started to notice something.

A small handful of people crushed it.

They built real influence.

They landed dream clients.

They grew their businesses fast.

But then…there were the rest.

People who posted consistently, followed all the “LinkedIn best practices,” and still struggled to turn visibility into paying clients.

At first, I thought the difference was in their content—maybe the ones who succeeded were just better at writing or had more engaging posts.

But that wasn’t it.

The people who made personal branding work for them (i.e., generate consistent leads, revenue, and opportunity from their content) weren’t the ones posting the most.

They were the ones who had:

Premium positioning. So dream clients saw them as the obvious choice.

A clear, compelling offer. So people knew exactly what to hire them for.

A business built for inbound AND outbound. So they weren’t sitting around hoping clients would find them.

But here’s the problem:

Most people didn’t want to do that work.

They wanted to post their way to success.

They wanted the algorithm to do the heavy lifting.

They wanted to believe that if they just kept showing up, eventually, the right people would come knocking.

And some of them are still stuck in that loop—years later.

That’s why I built The Solo CEO.

Because personal branding alone won’t get you booked out.

Content alone won’t give you a predictable business.

But when you nail your positioning, simplify your offers, and build a business designed for client demand…

• Every post you write moves people toward working with you.

• Every sales call you take is with a qualified lead.

• Every month, you have new revenue coming in—without chasing it.

I want to show you how to do this.

That’s why I’m hosting a free webinar next week:

How to Get Fully Booked—Without Praying to the Algorithm Gods

Inside, I’m breaking down exactly why most people’s content never translates into revenue—and what you need to do instead.

This isn’t another “post more” or “use these engagement hacks” kind of training.

This is the real strategy behind creating predictable, high-value clients—no matter what the algorithm decides to do.

📅 Save your seat here → How to Get Fully Booked 

In love and growth,
Kasey

P.S. If you have 93 seconds to spare, I’d love to learn more about you and your business. I’ve put together a very short, 100% multiple-choice questionnaire that will help me deliver better content and resources for you. Tell me more here. 
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