You can have deep friendships and still feel like you don’t belong.

And for a lot of my clients, that’s been their reality for as long as they can remember.

This week, I had the rare opportunity for dinner and drinks with a Solo CEO client who happens to live about a mile from my house in Portland.

It was pretty freaking awesome to drink old fashioneds, eat huge juicy burgers (mine with a gluten-free bun, obvy) and just talk about life.

As we gabbed (probably later than either of us should have), I was struck by one big realization.

Both of us were largely defined by this feeling that we didn’t quite belong.

That we were a little weird. A little odd. A little outside the norm. And it reminded me that that’s who I work with.

Those beautiful, delightful, heartfelt little weirdos are MY people. And they are my ideal clients, too.

And I’m going to make a bold assumption here. If you’re on this list, if you’re reading this email, you’re one of us.

You fit in just enough to succeed in corporate or climb the ranks.

But deep down, you always felt like an outsider.

And that feeling?

It doesn’t just disappear when you start your own business.

If anything, it gets louder.

Because traditional entrepreneurship advice is just another box that wasn’t built for people like you.

It’s why so many of my clients tried all the “right” strategies…and still felt like something was missing.

Until we start building their business around what I call:

It’s the intersection of:

1. Your Genius Zone
   What you’re exceptionally good at (even if it’s hard to explain in one sentence).

2. Your Values + Vision
   The kind of work that energizes you—not drains you. And the kind of life you actually want to build.

3. Your Ideal Clients
   The people who get you. Who value your brilliance. And who are willing to pay premium prices to work with you.

That’s where everything starts to click. Not just in terms of revenue generated, but joy experienced, and meaning created.

If you’ve ever realized the real thing holding your business back…is you — you need to be reading my substack, Becoming the Solo CEO.

It’s where I talk about the personal growth side of entrepreneurship—the messy mindset shifts and identity upgrades no one talks about.

How We Leverage that Sweet Spot

The Solo CEO sweet spot isn’t just a cool idea. It’s the strategy that helps us build businesses that generate boatloads of cash without burning us out.

It’s how we attract those dream clients whom we feel honored to serve, who appreciate us for who we are, and are willing to pay premium rates.

Here’s how we do it.

1. Magnetic Positioning

We translate that genius into messaging and marketing that speaks directly to the hearts of your perfect-fit clients.

The kind of messaging that makes them say: “Holy sh*t, were you in my head?”

So they show up already sold—because they know you are for them.

2. A High-Value, Aligned Offer

We build an offer that positions you as a strategic partner, not an order taker.

One that plays to your strengths, feels like a no-brainer for the right people, and puts you in the driver’s seat of every engagement.

Oh—and when business slows down, or a client wraps up? You know exactly what to do to bring in more.

Because now, you’ve got a real system—not a hope and a prayer.

3. Simple, Repeatable Systems

We build the backend to support the front end—so you can do more of the work you love, and less of the sh*t you hate.

No bloated team. No complex funnels.

Just clean, effective systems that let you own your time, your revenue, and your energy.

When you’ve got all three working together?

Something magical happens.

You stop feeling like you’re playing someone else’s game.

And you start building your own.

• A business that fits you.

• A brand that reflects you.

• Clients who value the real you.

• Systems that support the best you.

It’s no longer about proving yourself.

It’s about claiming yourself.

That’s when you start showing up like the badass CEO you were always meant to be.

And everything gets a hell of a lot easier.

And a lot more freaking fun.

If you’re tired of trying to contort yourself to fit a business that doesn’t fit you back…

It’s time to build something different.

In love and growth,
Kasey

P.S. If you are ready to build a business for YOU, one that lights you up while building true financial freedom, reply to this email, book a call, or just reach out.

No hard sells, just a conversation to figure out — together — if I’m the right person to help.

Want more help to evolve from solopreneur to Solo CEO?

1. Want to land your first (or next) $10K+ client without relying on referrals or working 24/7? Get my FREE 5-day email course, ​The Solo CEO Launchpad​, and learn how to build a high-ticket, repeatable business. ​​

2. Tired of setting big goals that never stick? The ​Solo CEO Success Planner​ gives you a simple but powerful system to reflect, refocus, and actually follow through—without the overwhelm.