One of the biggest misconceptions I see—especially among thoughtful, strategic, experienced entrepreneurs—is the belief that clarity has to come before action.

That you need to have your one thing perfectly articulated.

That your offer needs to be polished and productized.

That your vision has to feel like a lightning bolt from the universe before you make your next move.

But that’s not how clarity actually works.

That’s not how it worked for me.

And that’s not how it works for my clients, either.

When I talk about The Solo CEO today, I do so with conviction. I know who it’s for. I know what we do. I know what the future holds.

And because I show up with that clarity, people assume that’s where it started.

They assume I had this idea, this mission, this brand fully formed—and that I built everything from there.

But that’s not how it happened.

Before The Solo CEO existed, I was running a business called Power Your Platform. It was built around personal brand cohorts, helping solopreneurs clarify their voice and show up more boldly online.

It was good work. It helped people. It made solid money.

But deep down, I knew it wasn’t it.

It wasn’t the thing I was meant to build.

It didn’t light me up in the way I knew I wanted.

It felt like a stepping stone, not a destination.

And that was by design.

Power Your Platform was never meant to be the final vision.

It was the bridge.

It gave me proximity to the kind of people I wanted to serve—brilliant, experienced, heart-led solopreneurs who were wildly good at what they did but often stuck in businesses that didn’t serve them.

It gave me space to ask bigger questions. To listen more closely. To experiment. To observe. To get curious.

And it was through doing that work, over and over again, that I started to understand what The Solo CEO could become.

Clarity isn’t something you wait for. It’s something you earn.

You earn it by taking action, testing hypotheses, paying attention to what lights you up, and reflecting on what drags you down.

You learn so much faster and so much more by doing something—even if it’s imperfect—than by sitting in strategy paralysis, waiting for the "perfect" answer to appear.

I see this with my clients all the time. They get stuck in this loop of thinking they have to nail their messaging or perfect their offer or fully lock in their niche before they ever go out and test it.

But that’s just fear in a smarter outfit.

What actually builds momentum and clarity is action.

Which is why, when I work with Solo CEOs on their positioning and offers, I don’t tell them to get it perfect.

I tell them to get it good enough to start.

And then we treat everything from there as an experiment.

Because business clarity doesn’t come from a whiteboard. It comes from the work.

So how do you start when you don’t feel ready?

Here’s a framework I use—for myself and for my clients—to move from stuck to strategic momentum:

1. Start with your best guess ‘One Thing’

Get clear enough to begin.

• What’s a meaningful outcome you can help someone achieve?

• Why are you uniquely positioned to deliver it?

• Who do you actually want to work with?

Your answer doesn’t need to be final. It just needs to be grounded enough to test.

If it feels 70% right, that’s more than enough.

Clarity comes through the doing, not before it.

2. Choose a strategic first action

Once you’ve got your best guess, take one step to validate it.

You don’t need a full funnel or a website redesign.

You need a real-world input.

Can you:

• Pitch it to someone you trust?

• Outline a pilot or beta version of the offer?

• Ask someone to pay you for a mini version of the transformation?

• Share the idea in a piece of content and watch how people respond?

And if you feel stuck—if even those steps feel too big—it means you haven’t broken the action down small enough yet.

Sometimes your first action isn’t pitching anything. It’s just talking about the idea out loud with a trusted friend.

It’s saying: “Here’s what I’m thinking. Can I walk you through it?”

That alone can create momentum. It’s one of the things we do constantly inside The Solo CEO. Someone shows up and says, “Okay, this is what I’m noodling on,” and in five minutes, they’ve got more clarity, direction, and next steps than they had in five days on their own.

If you’re struggling to take action, start with the absolute smallest move you can make. Then build from there.

3. Build your reflection muscle

After every test, take the time to process it.

• What felt aligned?

• What drained you?

• Where did you light up?

• Where did people lean in?

That’s what turns experiments into clarity.

That’s what turns guesses into strategy.

You don’t need to wait for clarity to take action.

You take action to get clarity.

You get in the room.

You start the conversation.

You build the version of the offer you know now, and you let it evolve as you do.

Power Your Platform wasn’t perfect.

I hated the name. The work didn’t light me up. The model was exhausting.

But it was pivotal.

It helped me become the entrepreneur who could build Solo CEO.

And I couldn’t have gotten here without starting there.

You must remember that nothing in business, or in life, is permanent. But you can use those imperfect steps to propel you forward in ways you can’t possibly predict.

Only if you take them.

So if you’re stuck, if you’re overthinking, if you’re trying to find the perfect path before you take the first step—here’s your permission slip:

Don’t wait.

Start with what you know.

Take one action. Even if it feels tiny.

Watch what happens.

Reflect. Adjust. Repeat.

Let the work teach you what the whiteboard can’t.

And because I know how many people in this community struggle with exactly this—getting stuck in your head, trying to find the perfect next step—I’m currently redesigning The Solo CEO program to help you take action faster, with more clarity, and less pressure.

That includes changing the pricing and the business model to make it easier, lower-risk, and more aligned with how real people make progress.

I’ll share more about what’s coming in the days ahead. But for now, just know: we’re building something that’s meant to meet you where you are—and help you get where you want to go.

In love and growth,
Kasey

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